Here’s a review of the latest tool from Codex Publishing in the UK. I’ve been using for a while and am getting some really superb results already. I am generating traffic (visitors) to the website in question, and am monetizing those visitors.

The Snowball Concept:

The concept behind the tool is more a case of reinventing the wheel, but doing a damn fine job at it. Think what BMW did to British Leyland’s Mini, and you’ll get the point I am trying to make.

First you write a blog post on your blog and publish it (pretty normal)

However, the magic is what occurs after this publishing event: WP Snowball goes off to different content sources on the web, such as Ezine articles, Yahoo Answers, PR Web among others, and creates a series of additional related posts based on your article.

See the following graphic for a more visual representation of the idea:

What you end up with is a system that is automatically creating related content posts based on the seed article.

Why is that good? Because it is the easiest way I know to create 100s and 100s of blog posts around a theme which you can then get indexed in Google.
What you are getting in this system is the ability to create lots and lots of pages with relevant themes and lots of different keyword weightings. That means that you literally capture 1000s of very low hanging keyword fruit with very little effort.

I have seen some very significant traffic spikes after just a few days of having this plug-in installed. What’s more, because a citation approach is taken when quoting the content, with all the links and articles cited correctly, it’s therefore pretty much a whiter-than-white affair (apart from the fact that you can then turn off the citation links in the back office.

Installation and use:

Install as a WP plug-in and then go to the Snowball plug-in for configuration options.

Once installed you can go to the Sources tab and select the different content sources that you want to have used when the plug-in creates the snowball. In terms of how that content is then presented in a page, there are a range of preset CSS styles to choose from, or you can create your own.

You’re also able to control how big a citation you want to use (from 25-500  words) and whether the original links are to be kept in the objects when the snowball is created.

Once you’ve setup your content sources, the fun starts.

The settings page is where you can control, how many levels of snowballs you want to apply for every post (up to 99!), and how many content sources you want to have included in each snowball. A few core keywords can be set just to finish off the setup, so if you had a blog on weight-loss, you might include the keyword dieting. Then you save it off, and that is it!

Final Conclusion:

This tool is very straightforward to setup and get going, and can support and create related blog posts very easily and in a very white-hat way. Either you’re a blogger producing content yourself, in which case this tool will be very helpful at creating a much wider potential readership, or you’re an auto-blogger in which case this tool will create many additional level of posts automatically which can then be monetized accordingly.

With a 30-day money back guarantee, you can always test it out and see if it works for you and your business, I know that’s what I am doing, but I have to say, I doubt I’ll be returning it.

Update Proof Again 09/06/2011: I decided to add this plugin to a domain that was so completely and utterly cooked I thought that the internet would have been surpassed by a new form of technology before a search engine went and indexed it again. However, after just 10 days, I am seing long-tail traffic coming and this is a direct result of this plugin. This is a good plugin if you can twist it to your own benefit.

Check out the full sales page here